Tesla Faces Declining Sales in California Despite Dominance in EV Market

Tesla's market share in California shrinks amid rising competition and CEO Elon Musk's political controversies.

Tesla's vehicle registrations in California fell 12.6% year-to-date, despite the state achieving a record 22.2% market share for battery electric vehicles.
Tesla remains the leading EV brand in California, accounting for over half of the state's EV sales, but its market share has dropped from 64% to 55% over the past year.
Rising competition from brands like Hyundai, Ford, and Rivian is challenging Tesla's dominance, as these companies see significant increases in their EV sales.
Elon Musk's support for conservative political figures, including Donald Trump, is reportedly affecting Tesla's appeal among environmentally conscious California consumers.
Despite the decline, Tesla still has four models in the top 10 best-selling EVs in California, with the Model Y leading the list.