Overview

• Cybertruck deliveries are on pace for fewer than 22,000 units in 2025 against initial targets of 150,000 annual sales and a production capacity of up to 500,000.
• At roughly 10% utilization of its dedicated Austin factory, the electric truck has underperformed expectations and drawn labels of a commercial flop.
• Analysts point to its polarizing design, premium price and build-quality issues as key factors dampening consumer interest.
• In a recent Tesla owners and investors event, VP Lars Moravy said the company’s design studio is drawing up concepts for a more compact electric pickup.
• The potential new model reflects a strategic shift as competition in the electric pickup market intensifies and other promised Tesla vehicles face delays.