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Tesla EU Sales Halve in Q1 as Hybrids Lead Market Shift

Tesla's registrations fell 45% year-to-date, driven by an aging lineup and CEO Elon Musk's political controversies, while hybrids captured 35.5% of the market in Q1.

Musk va prendre ses distances avec le gouvernement Trump pour se consacrer à Tesla
Image
AFP - Renault

Overview

  • Tesla's EU sales dropped 36% year-over-year in March 2025, marking the largest decline among major automakers.
  • First-quarter Tesla registrations in the EU fell 45% compared to 2024, totaling 36,167 vehicles, down from 65,774.
  • CEO Elon Musk's ties to Donald Trump have triggered protests, boycotts, and vandalism, impacting Tesla's brand perception.
  • Hybrid vehicles accounted for 35.5% of EU car registrations in Q1 2025, outpacing electric vehicles, which grew to a 15.2% market share.
  • Tesla's Q1 revenue declined 9% to $19.3 billion, as political sensitivities and an aging product lineup further strained demand.