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Tesla Drops Autopilot, Puts Lane-Keeping Behind $99 FSD Subscription

The shift steers customers to subscriptions after a judge found Tesla’s driver-assist marketing deceptive.

Overview

  • New Model 3 and Model Y orders in the U.S. and Canada now include only Traffic-Aware Cruise Control, with Autosteer lane-centering locked behind the Full Self-Driving (Supervised) plan.
  • Tesla will end the $8,000 one-time purchase option for FSD on February 14, moving access to a $99-per-month subscription model.
  • Elon Musk said the $99 monthly fee will increase over time as FSD’s capabilities improve.
  • The packaging change follows a December ruling that Tesla misled customers about Autopilot and FSD, with California’s DMV staying a 30-day license suspension to allow compliance.
  • The move has drawn criticism as competitors offer lane-keeping as standard, and coverage indicates the change applies to new purchases rather than existing owners.