Tesla Dismisses Entire U.S. Marketing Team Amid Broad Layoffs

The firings include the newly formed 'growth content' team, reversing a brief foray into advertising initiated by CEO Elon Musk.

Tesla's U.S. 'growth content' marketing team, established just four months ago, has been dismantled as part of extensive company layoffs.
Elon Musk admitted that the team's advertising efforts were 'too generic', failing to make a significant impact.
The layoffs coincide with broader job cuts affecting over 10% of Tesla's global workforce, with potential reductions reaching up to 20%.
The decision marks a retreat from Tesla's short-lived advertising strategy, historically relying on word-of-mouth and social media presence.
Investors have urged greater focus on marketing as Tesla faces slowing EV sales and increased competition.