Overview

• Tesla's U.S. 'growth content' marketing team, established just four months ago, has been dismantled as part of extensive company layoffs.
• Elon Musk admitted that the team's advertising efforts were 'too generic', failing to make a significant impact.
• The layoffs coincide with broader job cuts affecting over 10% of Tesla's global workforce, with potential reductions reaching up to 20%.
• The decision marks a retreat from Tesla's short-lived advertising strategy, historically relying on word-of-mouth and social media presence.
• Investors have urged greater focus on marketing as Tesla faces slowing EV sales and increased competition.