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Tesla Defends Against DMV's False Advertising Allegations

Claims DMV case violates its free speech rights and points to agency's past inaction on Autopilot and Full Self-Driving Capability branding

  • Tesla is defending against allegations from the California Department of Motor Vehicles (DMV) that it falsely advertised its Autopilot and Full Self-Driving features, arguing that the DMV's case is invalid under the First Amendment to the United States Constitution and Article I, Section 2, of the California Constitution.
  • Tesla's lawyers argue that the DMV's case should be dismissed because it restricts Tesla's 'truthful and non-misleading speech' about its vehicles and their features.
  • Tesla also claims that the DMV has been aware of how Tesla has been using the brand names Autopilot and Full Self-Driving Capability since 2014 and 2016 respectively, and never indicated that these brand names or its advertising were problematic.
  • The DMV has previously investigated Tesla's ADAS advertising in 2014 and 2017 and decided not to take action.
  • If the DMV wins its case, Tesla's California manufacturer's license could be revoked, and the company could be required to pay restitution to those who have suffered financial loss or damage.
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