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Tesla Cybertruck Sales Plunge 51% in Q2 as Rivals Outpace It

Quality recalls, launch delays, high prices have weakened demand to the point that Tesla is on track to miss its 2025 production target by more than 90%

Tesla Cybertruck Sales Fall Dramatically To Their Lowest Level In A Year: Tesla Cybertruck, Sales
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Tesla CEO Elon Musk never succeeded bringing down the cost of the Cybertruck as promised when he first unveiled the model in late 2019, despite delaying its launch by two full years.
Image: Tesla

Overview

  • Tesla delivered just 4,306 Cybertrucks in Q2 2025, down 50.8% from 8,755 units a year earlier.
  • The Cybertruck ranked third in U.S. electric pickup sales behind Ford’s F-150 Lightning (5,842 units) and the GMC Hummer EV (4,508 units).
  • Tesla’s goal of producing 250,000 Cybertrucks by 2025 now faces a shortfall exceeding 90%.
  • Since its November 2023 launch, the Cybertruck has been hit by eight recalls and two federal safety investigations.
  • Starting prices above $72,000 coupled with ongoing delivery delays have driven up unsold inventory and dampened buyer interest.