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Tesla Continues to Navigate EV Market Challenges with Strategic Price Cuts

Amidst a tough EV market, Tesla leverages carbon credit sales and price adjustments to maintain momentum.

  • Tesla generated $1.79 billion in regulatory credit revenue last year, continuing a lucrative side business since 2009.
  • Nissan faces sales struggles in China, impacting its market value and global sales outlook.
  • Rivian reduces prices on select electric vehicle models ahead of a new launch, reflecting industry-wide pricing pressures.
  • Tesla cuts prices on Model Y vehicles, citing winter season's impact on car buying as a temporary measure.
  • Elon Musk's strategy of price adjustments and potential advertising considerations sparks debate over demand stimulation.
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