Tesla Continues to Navigate EV Market Challenges with Strategic Price Cuts
Amidst a tough EV market, Tesla leverages carbon credit sales and price adjustments to maintain momentum.
- Tesla generated $1.79 billion in regulatory credit revenue last year, continuing a lucrative side business since 2009.
- Nissan faces sales struggles in China, impacting its market value and global sales outlook.
- Rivian reduces prices on select electric vehicle models ahead of a new launch, reflecting industry-wide pricing pressures.
- Tesla cuts prices on Model Y vehicles, citing winter season's impact on car buying as a temporary measure.
- Elon Musk's strategy of price adjustments and potential advertising considerations sparks debate over demand stimulation.