Overview

• Tesla will officially launch in Saudi Arabia on April 10 with an event at Riyadh's Bujairi Terrace.
• The event will showcase Tesla's electric vehicles, solar energy solutions, autonomous driving technology, and the Optimus humanoid robot.
• Saudi Arabia's EV market is small but poised for growth due to government incentives, including tax breaks, subsidies, and charging infrastructure development.
• Lucid Motors, backed by Saudi Arabia's sovereign wealth fund, already has a factory in the country, intensifying competition for Tesla.
• Tesla's expansion into Saudi Arabia comes as the company faces declining sales in Europe and heightened global competition in the EV market.