Tesla Begins Deliveries of Long-Awaited Cybertruck Amid Increased Competition

Despite production challenges and a more competitive market, Tesla is set to reveal pricing and start deliveries of its first electric pickup.

Tesla is set to begin deliveries of its long-awaited Cybertruck electric pickup, marking the company's first new model since 2020.
The Cybertruck, with its unique design and stainless steel body, has faced production challenges and delays, with CEO Elon Musk warning that the company may not be able to manufacture the truck in large numbers until 2025.
The electric pickup market has become more competitive since the Cybertruck's announcement in 2019, with Ford, Rivian, and General Motors already selling battery-powered pickups.
Pricing for the Cybertruck is expected to be revealed at a live-streamed Tesla event, with full-featured, all-wheel-drive versions expected to cost around $80,000 or more, and a two-wheel drive version for around $50,000 expected to arrive in several years.
Despite hundreds of thousands of people placing $100 refundable deposits on Cybertrucks, there is no guarantee those reservations will translate into sales.