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Tesco’s F&F Relaunches Online with 25% Off In-Store Sale and Summer Co-ord Highlight

The supermarket brand returns to digital retail after seven years, promoting its summer collection with influencer endorsements and a limited-time sale.

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Overview

  • F&F, Tesco’s clothing brand, is now available online through Tesco.com and the Grocery & Clubcard app after a seven-year hiatus.
  • A 25% off in-store sale on most F&F fashion items runs until May 25, 2025, excluding underwear, hosiery, and socks.
  • The summer collection features a standout £25 bright pink co-ord, including a tailored waistcoat and matching trousers, available in sizes 6 to 22.
  • Influencers like Keelie (@keelieslife on TikTok) and fashion editor Zoe Cripps have spotlighted the co-ord for its versatility and wedding-ready appeal.
  • Social media campaigns and positive user reactions are driving engagement, with fans praising the affordability and trendy designs of the collection.