Overview
- The tester compared Colgate Total Original Protection with own‑brand toothpastes from Tesco, Morrisons, Asda, Sainsbury’s and Aldi.
- Tesco Essential Cavity Protection cost 50p per 100ml, scored 9.5/10, and carries a 4.4 online rating for taste and feel.
- Colgate was priced at about £3 a tube, scored 3/10, and was judged not to deliver better freshness or cleanliness for the price.
- Morrisons’ 50p Fresh Mint scored 6/10 for pleasant flavor, while Sainsbury’s £1 Everyday Dental Sensitive also scored 6/10 but left an aftertaste despite easing sensitivity.
- Asda’s 6‑in‑1 at 98p scored 2/10 due to post‑brushing dryness, and Aldi’s Dentitex at roughly 60p for 125ml scored 2/10 for weak refreshment.