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Tesco Unveils Summer Initiative Offering Personalised Clubcard Perks and Free Fruit Giveaway

Developed with the British Nutrition Foundation, the initiative tackles low fruit and vegetable consumption through financial incentives paired with a refreshed recipe hub.

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Overview

  • From July 24 Clubcard holders earn personalised points on fresh fruit and vegetables that can be converted into bonus points and in-store vouchers.
  • New Clubcard Challenges reward extra points on purchases of frozen fruit and veg, beans and pulses to encourage varied healthy options.
  • Between August 4 and 17 children shopping with families can collect free fruit at checkout, with over 3.5 million apples set to be distributed.
  • Summer offers include new Clubcard Prices on fruit, vegetables and healthy lunchbox snacks supplementing weekly Fresh 5 deals.
  • The Tesco Real Food website’s revamped 5-a-day hub provides recipe ideas and inspiration to help families incorporate more produce into meals.