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Tesco to Update Clubcard Pricing Displays After Criticism

The UK's largest supermarket, Tesco, announces changes to Clubcard pricing displays in response to consumer group Which? criticism, aiming for clearer unit pricing.

Overview

  • Tesco is changing how it displays Clubcard prices in stores and online, including unit pricing, following criticism from consumer group Which?.
  • The move comes after Which? claimed Tesco could be breaking the law by not displaying unit pricing on Clubcard deals, making it difficult for shoppers to compare prices.
  • Tesco's UK chief executive Jason Tarry stated the changes had been planned for some time and would be implemented in the coming weeks across all stores and online.
  • The Competition & Markets Authority (CMA) has launched an investigation into supermarket loyalty schemes, including Tesco's Clubcard, to assess their impact on price comparison and competition.
  • Which? director of policy and advocacy, Rocio Concha, praised Tesco for making the change and called for updated pricing rules to help shoppers easily compare value.