Overview
- The trial, running this week at the Sandhurst Extra store, gives shoppers a digital screen that can show about 1,500 F&F items on their uploaded photo or on selectable digital models.
- The system covers both womenswear and menswear and lets customers preview fit, check stock and see sizes and prices on the screen before they buy.
- Tesco installed the screen as part of a broader F&F refresh at Sandhurst that also added new changing rooms, improved signage and a dedicated service hub for simpler checkout and returns.
- The company says it will monitor customer use and feedback from the pilot to decide whether to extend the technology to other UK branches.
- The trial complements wider omnichannel moves by Tesco, following last year’s expansion of F&F online and a recent wider Deliveroo rollout to increase convenience and reach.