Overview

• This year’s British cherry harvest is estimated at 8,000 tonnes, the biggest in three years with growers reporting yields 10–15% above normal.
• Tesco has introduced 600g packs at £4.50 and 1kg packs at £6 to offer better value to shoppers and limit fruit waste.
• Cherry buyers praise the season’s first-class fruit quality, highlighting plump flesh, firm texture and a balanced sweet-tart flavour.
• Two decades of innovations—dwarf rootstock grafting and plastic tunnel cultivation—have boosted yields and enabled ground-level picking to keep prices competitive.
• Tesco sources cherries through Driscoll’s from eight UK regions, extending the season and tapping diverse microclimates for consistent quality.