Overview

• Members earn up to £50 in bonus Clubcard points by completing a series of hyper-personalised purchase challenges tailored to their shopping history.
• The current round runs from August 11 to September 21 and is accessible to millions of eligible Clubcard holders.
• Tesco collaborates with EagleAI to analyse past purchases and generate custom targets that reflect each shopper’s typical buying patterns.
• Participants access personalised Clubcard Prices on roughly 8,000 products via the Tesco app, potentially saving shoppers up to £360 annually.
• Lizzie Reynolds, Tesco’s Group Membership and Loyalty Director, says these initiatives are designed to make the Clubcard scheme more rewarding and adaptive to customer needs.