Overview
- Launching today, the Everyday Low Prices scheme fixes consistently low prices on more than 3,000 branded products including Fairy Original at 90p (320ml), Weetabix 12-pack at £2, PG Tips 40 at £1.70, Heinz beans 150g at 60p and Lurpak 250g at £3.30.
- The blue‑and‑white Value logo returns for the first time since 2012 as the visual anchor of a major campaign promoting lower prices on leading brands.
- Tesco says the commitment complements its existing Aldi Price Match on 650+ lines and over 10,000 Clubcard prices.
- A Tesco‑commissioned Censuswide survey of 2,000 UK adults found 64% would not swap at least one brand, with favourites including Coca‑Cola, Cadbury’s Hot Chocolate, Fairy Original, Branston Pickle and Heinz baked beans.
- The retailer notes some items in the scheme may be unavailable in smaller stores, with wider availability in larger locations and online.