Overview

• Tesco discontinued its Clubcard multi-buy promotion on own-brand canned soft drinks in late June, reverting the price to 55p per can from 30p.
• In early July, the retailer introduced a five-for-£2.50 offer on selected 150ml mini cans as a substitute for the previous six-pack deal.
• Shoppers have voiced anger across social media and Tesco’s website, citing disappointment over the sudden price increase during a UK heatwave.
• Tesco’s own-brand soft-drink range includes flavours such as Orange Zero, Diet Lemonade, Lemon & Lime Zero, Cream Soda and Ginger Beer, all affected by the change.
• Rival chains including Morrisons and Iceland continue to run their own multi-buy soft-drink promotions, highlighting competitive pressure in the sector.