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Tesco Relaunches Free Fruit for Kids for Two Weeks

Tesco says the giveaway responds to 2025 nutrition data showing low fruit and veg intake following consultations with the British Nutrition Foundation.

Overview

  • From December 30 to January 13, children can pick up free apples at checkouts in more than 800 large Tesco stores across the UK.
  • Families using Click & Collect will also receive free apples for children at 119 participating large stores.
  • Tesco expects to hand out over three million British-grown apples sourced from six UK suppliers.
  • The offer is open to all families in participating locations with no purchase required and fruit boxes positioned near checkouts for easy access.
  • The scheme anchors a wider January healthy‑eating campaign with Clubcard Challenges from January 12, new Clubcard Prices, weekly Fresh Five offers and recipe content, building on a schools programme that reached about 140,000 children with over 10 million portions in 2024/25.