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Tesco Pulls Viral Café Matcha as Spring Menu Rolls Out Across 320 Stores

Tesco says the change is part of a scheduled seasonal refresh led by its hospitality team.

Overview

  • Tesco’s in-store cafés, which operate in more than 320 supermarkets, launched a new Spring menu on Tuesday, March 24, after winter specials ended on Monday.
  • The limited-run Rhubarb & Custard Iced Matcha that fans on TikTok and Instagram called “UNREAL” and rated “10/10” has been removed.
  • New options include dishes like Tiramisu French Toast and Harissa Halloumi Flatbread and drinks such as White Chocolate & Lavender Iced Matcha and Peach & Lemon Iced Tea.
  • Hospitality managing director James Pavey framed the switch as a planned menu update to keep the offer fresh for families.
  • The rollout also extends to Tesco’s The Coffee Shop counters, which carry a smaller set of the new drinks and bakery items, underscoring set menu cycles even when a single item goes viral.