Overview

• Helia, posting as @helia.heli, filmed Tesco’s new waffle and polo-style tops and said her Hugo Boss experience made the similarity unmistakable.
• The clip points to a Tesco waffle polo priced at £18 and a pale blue polo at £10, set against a comparable Hugo Boss shirt at about £129.
• The video has drawn strong engagement, with Daily Star reporting more than 11,300 likes.
• The tops are currently on sale in UK stores, with no statements or legal action reported from designer brands or Tesco.
• Commenters noted that polo designs and colour combinations are widely used, with coverage citing René Lacoste’s role in popularising the modern polo shirt.