Overview
- The Dutch-made OneThird device uses infrared to read internal ripeness in seconds and returns two clear results.
- Scanners are live this week at Tesco’s Cheshunt, Colchester, Stratford-upon-Avon, Wokingham and Salisbury locations.
- Tesco says the goal is to help customers pick for timing and reduce damage from squeezing that leads to waste.
- The pilot was developed with supplier Westfalia Fruit and follows a year in which Tesco sold nearly 15 million more avocados.
- Forbes reports the trial will run about a week, OneThird says it is in talks with other major UK retailers, and early online reaction is mixed.