Overview
- Shoppers posted viral TikTok videos reacting to a 256g Cadbury Mini Eggs family pack at £6.20 in Tesco, with a Clubcard price of £5.40.
- Tesco confirmed the Clubcard offer and said the item is competitively priced against rival retailers.
- Official data show chocolate prices jumped by more than 17% in the year to October 2025, reflecting tighter global cocoa supplies.
- Poor harvests in West Africa linked to extreme weather and crop disease have reduced cocoa output and driven higher costs through the supply chain.
- Similar pricing was reported elsewhere, including a 1kg bag at £17 in Waitrose and roughly £22 per kilo on Cadbury’s website, as makers also employ shrinkflation.