Overview

• Developed over nine months to celebrate 30 years of the Clubcard, the limited-edition Birthday Cake Sandwich is on sale from August 4 to 31 in 1,000 UK stores
• Priced at £3 individually or included as the main item in Tesco’s £4 meal deal (£3.60 with a Clubcard), it features brioche-style bread filled with cream cheese icing, strawberry jam and rainbow sprinkles
• The novelty launch has gone viral and polarized consumer reactions online, with reviews ranging from enthusiastic praise to outright rejection
• Nutritional information lists 515 calories, 8.4 g of saturated fat and 31.5 g of sugar, sparking discussions over its place in a lunch menu
• HMRC scrutiny could reclassify the hybrid sandwich as confectionery, potentially adding 20% VAT and affecting its price and Tesco’s margins