Overview

• Tesco F&F further reduced its bestselling midi dresses to £12 for the Palm Print Bardot, £9 for the Cotton Rich Sleeveless Racer and £11 for the Leopard Print.
• Stepped markdowns throughout June and July have driven intense demand, with each price cut met by rapid sell-outs online and in stores.
• Shoppers praise the elasticated off-shoulder necklines, belted waists and breathable fabrics for flattering, non-clingy fits.
• Dresses available in sizes UK 6–22 (XS–XL) have quickly sold out in popular sizes, leaving limited stock across its core styles.
• Tesco’s Instagram posts showcasing the discounted mids have reached over 860,000 followers and fuelled widespread social-media buzz.