Overview
- In year two, Tesco will supply daily fresh fruit and vegetables to pupils in more than 550 schools, focusing on communities with higher free school meal rates.
- The limited trial features playful, child-created names and descriptions on produce signage in specific stores, including Keynsham, Merthyr Tydfil and Linwood.
- Examples on shelves include apples as “Crunchy Munchies,” blueberries as “Squishy Marbles,” peaches as “Velvet Tennis Balls,” mushrooms as “Fairy Umbrellas,” and baby corn as “Unicorn Horns.”
- Tesco-cited Censuswide research of 2,000 parents indicates 82% of children would try fruit or veg recommended by a friend and 77% respond better to imaginative descriptions.
- In its first year the programme funded 400+ schools and delivered over 10 million portions to about 140,000 pupils, with schools reporting calmer snack times and improved concentration, and Tesco expects participants’ intake to rise by about 23% in partnership with the British Nutrition Foundation.