Overview
- A 6.5ft artificial tree is listed by Tesco as a £60 'Luxury Evergreen Tree' without the word Christmas in the product name.
- Critics including London Conservative Susan Hall and Olympian Sharron Davies called the wording unnecessary, with some shoppers urging boycotts on social media.
- Tesco said it is proudly celebrating Christmas and offers a full selection of real and artificial Christmas trees for the season.
- The company explained the 'evergreen' term was used to describe the type of tree, while most other trees and decorations remain explicitly labelled as Christmas items.
- This echoes a 2021 Tesco listing that drew similar complaints and features in wider debates over seasonal rebranding, such as university guidance in 2022 and 'winter market' renamings in 2023.