Overview
- A £60, 6.5ft artificial tree listed as a 'Luxury Evergreen Tree' drew complaints that the product name drops the word Christmas.
- Tesco said it is proudly celebrating Christmas and described the term as a way to indicate the type of tree inside the box.
- Politicians and public figures including Susan Hall and Sharron Davies criticised the naming, while some shoppers urged boycotts on social media.
- Defenders noted most Tesco trees and decorations still use Christmas branding, with tree prices ranging from about £5.19 to £159.99.
- The retailer faced a similar outcry in 2021 over an 'evergreen' listing, and there is no sign the current product has been withdrawn or the broader range changed.