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Tesco Cuts Quality Street to £2.95 as Supermarkets Launch Early Festive Chocolate Discounts

Deep, loyalty-card pricing and uneven stock are shaping an early scramble for Christmas tubs.

Overview

  • Tesco is offering a 600g Quality Street tub for £2.95 to Clubcard members in selected stores, with online stock sold out and some branches showing £4.50, and it advises checking the app for local availability with deals running into early October in some listings.
  • Morrisons has reduced major tubs — Quality Street, Roses, Heroes and Celebrations — to £4.50, a £2.50 cut shared by shoppers on social media.
  • Beyond Quality Street, Tesco has Clubcard prices on other tubs, including Celebrations at £4.50 for 550g and Cadbury Heroes 550g at £5.25, as a TikTok video helped drive demand and mixed local reports on stock.
  • Pricing varies widely across rivals, with many chains listing tubs at about £7, Ocado promoting two for £10 online in some cases, and Asda showing selected tubs at around £5.24 without a loyalty requirement.
  • Nestlé is reintroducing Quality Street paper tubs as part of a 2025 recyclability push, while Marks & Spencer is pitching a 1.2kg Big Mix tin at £12 as a larger-value alternative.