Overview

• The stand featured a large metal archway adorned with Lucozade bottles at the entrances of two Cardiff stores.
• It offered shoppers the chance to meet the Lionesses and win one of ten official England team shirts.
• Fans and the Football Association of Wales criticised the display as insensitive, highlighting Wales’s debut Euro2025 appearance against England on July 13.
• Tesco stressed that the promotion reflected Lucozade’s partnership with the FA and confirmed it has no commercial ties to the England team or the tournament.
• The supermarket has apologised for the error and extended best wishes to both Welsh and English squads ahead of the Women's Euros.