Overview
- Bloomberg and multiple outlets reported Tuesday that new CEO John Ternus has begun reshaping Apple by cutting management layers inside hardware engineering and dismissing several engineering program managers.
- Those dismissed EPMs included roughly half a dozen director-level roles and were given weeks to find other positions inside the company or face layoffs later this year.
- Product teams have been told to shorten timelines and deliver more devices outside Apple’s traditional spring and fall release windows to move faster in the AI era.
- Ternus is exploring AI tools to speed engineering work and automate tasks once done by people while pausing a summer proposal to cut about 5,000 AppleCare jobs.
- Leadership discussions with services chief Eddy Cue and CFO Kevan Parekh are focused on new services and extracting more revenue from existing products as a hedge against slowing growth.