Overview
- Pablo Partida, son of founder Jesús Partida Meléndrez, posted a video criticizing road blockades by farmers in Jalisco and said, “Pobres nacieron y pobres morirán,” while appearing to spit toward protesters.
- Jesús Partida Meléndrez issued a public apology to Mexico’s agricultural sector, calling his son’s comments insensitive and saying they do not reflect his family’s values.
- The company Tequila Tres Mujeres formally distanced itself from the remarks and emphasized its longstanding ties to agave workers and rural communities.
- The video drew widespread condemnation on platforms such as X and Facebook, with users calling for a boycott of the brand’s products as a form of social sanction.
- The incident unfolded as farmers staged nationwide protests and road blockades to demand higher maize prices, arguing that current rates fail to cover production costs.