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4w ago

Tequila Sunrise Co-Creator Bobby Lozoff Dies at 77

Robert 'Bobby' Lozoff, who crafted the modern Tequila Sunrise at Sausalito's Trident and helped popularize it through the Rolling Stones, has passed away in Hawaii from unknown causes.

Bobby Lozoff made Mick Jagger’s first tequila sunrise at the Trident in Sausalito. (Courtesy of Jose Cuervo)

Overview

  • Robert 'Bobby' Lozoff, co-creator of the modern Tequila Sunrise, died on April 14, 2025, in Hawaii at the age of 77, with the cause of death reported as unknown.
  • Lozoff and fellow bartender Billy Rice developed the now-iconic cocktail at Sausalito's Trident restaurant in the early 1970s, using orange juice and grenadine for its signature ombré effect.
  • The drink gained international fame after being served to the Rolling Stones during their 1972 U.S. tour, which they dubbed the 'Cocaine and Tequila Sunrise tour.'
  • In 2024, the Marin History Museum and the Trident restaurant commemorated Lozoff and Rice's creation with a historical marker at the Trident, though Lozoff was unable to attend the event.
  • The Tequila Sunrise remains a cultural icon, inspiring music, film, and merchandise, and continues to feature prominently in cocktail guides and bars worldwide.