Overview
- The campaign is live with named partners in Mexico City and Guadalajara, including bars such as Goya Taller, Zimo, Ismo, Café de Nadie, Navaja and Gipsy, plus select taquerías.
- A Sala de Despecho experience is scheduled in Guadalajara for September 15–16 at Av. Pablo Neruda 3058.
- Participating taquerías in CDMX include Chetito Roma, Cariñito, Barbacoa Gonzalitos, Los Caramelos and Los Alexis.
- Tequila Patrón published a simple Margarita Patrón recipe for at‑home celebrations featuring Patrón Silver, orange liqueur, lime juice and simple syrup.
- Activations began rolling out as early as September 11, with messaging that pairs tacos and tequila as an expression of Mexican pride.