Overview
- The Consejo Regulador del Tequila announced Friday that Tequila Lab will open the weekends of June 19–21 and June 26–28 for in-person, distillery-led tastings from 11:00 a.m. to 5:00 p.m.
- Entry to Tequila Lab during the promotion is free and tastings are limited to visitors of legal drinking age, with participating casas tequileras offering guided samples.
- Tequila Lab presents immersive exhibits, audiovisuals, interactive installations and site-specific artworks by Carlos Terrés and Camilo Ramírez to explain tequila production and regional identity.
- Key visitor draws include the Bosque de Agaves and a Guinness World Record collection of 3,199 different tequila bottles that CRT uses to show the category's variety.
- CRT frames the activation around the Paisaje Agavero UNESCO designation and Mexico's first Denominación de Origen for tequila to connect landscape conservation, local producers and cultural tourism.