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Tequila Industry Struggles With Costs and Uncertainty Over U.S.-Mexico Tariff Threats

Although the 25% tariffs on Mexican imports are currently suspended, the tequila sector faces financial strain from stockpiling, delayed investments, and potential price hikes.

Bottles of Diageo's Casamigos and Don Julio tequila are displayed in this illustration taken, December 10, 2024. REUTERS/Henry Romero/Illustration/File Photo
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Overview

  • Tequila producers have stockpiled up to six months of inventory, incurring millions in overtime labor and storage fees.
  • The uncertainty surrounding the tariffs has caused companies to delay hiring and product launches, leading to lost opportunities.
  • Some restaurants and consumers have also stockpiled tequila, creating concerns of a temporary sales slowdown in the second quarter if tariffs are not imposed.
  • Rising costs from stockpiling and storage may lead to higher tequila prices for consumers, even if the tariffs are permanently withdrawn.
  • Producers are exploring alternative markets, raising concerns about a potential long-term decline in the U.S. tequila sector if tariffs are reinstated.