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Tequila Day Sees Record Production and Sustainability Drive

Global celebrations on July 24 mark soaring tequila exports alongside new CRT sustainability targets.

Esta bebida ha defendido la denominación de origen, logrando un reconocimiento internacional.
Tequila Lab recibió el Record Guiness por más botellas de tequila exhibidas. CORTESÍA
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Overview

  • Mexico produced a record 495.8 million liters of tequila in 2024 and exported 400.3 million liters, accounting for 80% of total output.
  • The roster of registered tequila brands has climbed to over 2,900, up from 392 in 1994, fueling a wave of premium and ultra-premium releases.
  • Exclusive New York private clubs have expanded premium tequila selections from seven to 27 labels this year, underscoring its rising prestige.
  • The CRT aims to cut water consumption by 15% each year through 2030 and is converting vinaza by-products into biogas as part of its sustainability agenda.
  • Protected since 1974 under a Denomination of Origin recognized in 57 countries, tequila relies on CRT-led digital traceability to safeguard authenticity while UNESCO’s 2006 World Heritage listing of Jalisco’s agave landscape boosts tourism.