Tennessee Partners with Pilot to Preserve Neyland Stadium Name

The long-term deal ensures the iconic venue's name remains unchanged while modernizing the fan experience.

The partnership, initially set for up to 20 years, includes prominent Pilot signage throughout the stadium.
Pilot will be the presenting partner of a $337 million renovation project for Neyland Stadium.
New branding will feature 'Home of the Vols' signage along with Pilot's logo on the east side of the stadium.
The agreement reflects a trend in college sports to balance tradition with new revenue streams.
Financial terms of the deal were not disclosed, but it aims to support rising costs, including direct payments to athletes.