Tennessee Implements 10% Ticket Fee to Fund Athlete Payments

Starting in 2025, Tennessee will add a 'Talent Fee' to ticket prices to support a new revenue-sharing plan with student-athletes.

The University of Tennessee will introduce a 10% 'Talent Fee' on all sports tickets, including football, to help fund athlete compensation.
This move is part of a broader effort to comply with the NCAA's upcoming revenue-sharing plan, allowing schools to share up to $22 million annually with athletes.
In addition to the 'Talent Fee,' Tennessee will increase football ticket prices by an average of 4.5%, with the cheapest season ticket costing $453.75 in 2025.
Athletic Director Danny White emphasized the need for transparency and flexibility in adapting to the evolving landscape of college sports.
The university aims to raise $10 million annually through the new fee, contributing to the $30 million needed for athlete payments and additional scholarships.