Temu's Rapid Growth Challenges eBay, But Trust Gap with Amazon Remains

Despite aggressive marketing and low prices, Temu struggles to build the trust that Amazon commands among U.S. shoppers.

Temu has surpassed eBay in attracting repeat U.S. customers, with 34% shopping monthly compared to eBay's 29%.
A recent survey shows that only 6% of Americans trust Temu more than Amazon, highlighting a significant trust gap.
Temu's growth strategy includes heavy discounting, Super Bowl ads, and a strong social media presence.
Concerns about long delivery times and product quality persist, despite Temu's competitive pricing.
U.S. lawmakers are scrutinizing Temu's operations, including its use of a trade rule that eliminates duties on many shipments.