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Temu Slashes U.S. Prices Up to 60% in Renewed Push After Tariff Shock

The move answers tariff changes that derailed Temu’s low‑price U.S. model.

Overview

  • At least two dozen tracked best-sellers are priced about 18% lower than in late April, with some cuts reaching 60%.
  • Temu has stopped charging buyers import fees that had sometimes pushed taxes higher than the item cost.
  • U.S. advertising has rebounded from a second-quarter lull, with daily new ads rising to several thousand and topping 10,000 on some days, according to Appgrowing Global.
  • The company is building out logistics with third-party couriers spanning cross-border shipping, U.S. warehousing and last-mile delivery, and it is steering sellers toward these services.
  • U.S. sales fell more than 30% in some June weeks and remained down over 10% in July and August, while Shein’s sales recovered with higher prices and Amazon gained share, according to reported data and analysts.