Overview

• Originally a 2017 ad for Midea air fryers, the pig sauna image has been repurposed into a graphic tee sold by Temu.
• The Temu Pig Shirt gained attention after aggressive advertising on X/Twitter, prompting widespread user reactions and memes.
• Memes include photoshopped images of celebrities and popular meme formats featuring the shirt, highlighting its viral spread.
• Temu, a Chinese online marketplace, has grown rapidly due to low pricing and extensive advertising, contributing to the shirt's exposure.
• Users are engaging with the shirt as a commentary on automated advertising, turning a strange ad into a relatable internet phenomenon.