Temu Faces EU Complaint Over Alleged Consumer Manipulation

European consumer groups accuse the fast-fashion retailer of violating the Digital Services Act by failing to protect consumers and using deceptive practices.

• BEUC and 17 national consumer organizations filed complaints against Temu with the European Commission and national authorities.
• Allegations include insufficient seller information, unsafe products, and manipulative 'dark patterns' to increase spending.
• Temu, with 75 million monthly EU users, entered the market in 2022 and has rapidly grown in popularity.
• The company asserts its commitment to compliance and is engaging with stakeholders to address concerns.
• Consumer groups emphasize the need for all online marketplaces to adhere to EU safety and transparency standards.

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