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Temu Completes Shift to U.S. Fulfillment Model Following End of Duty-Free Import Rule

The e-commerce giant halts direct-from-China shipments as new tariffs reshape cross-border trade, focusing on domestic warehouses and local sellers.

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Overview

  • Temu has ceased shipping products directly from China to U.S. consumers, transitioning to a domestic fulfillment model with U.S.-based warehouses.
  • The change follows the expiration of the de minimis duty exemption on May 2, which previously allowed duty-free imports of items valued under $800.
  • Under President Trump’s new tariff regime, Chinese imports now face duties of up to 145%, with further increases scheduled by June 2025.
  • Temu is actively recruiting U.S. sellers to join its platform, aiming to support local merchants and maintain competitive pricing for consumers.
  • While U.S. shoppers avoid import charges on locally fulfilled items, the platform’s product selection has narrowed due to the operational pivot.