Temu Challenges Amazon with Low Prices and Aggressive Marketing

The Chinese e-commerce platform's rapid U.S. expansion raises concerns over data privacy and potential ties to forced labor.

Temu, a Chinese e-commerce platform, challenges Amazon's dominance in the U.S. market with aggressive marketing and low prices.
The company's Super Bowl ads and rapid expansion have raised concerns about data privacy, Chinese ownership, and potential ties to forced labor.
Temu's business model focuses on direct-from-factory sales, offering consumers products at significantly lower prices.
Critics argue Temu's practices may exploit loopholes in U.S. laws against slave-made goods, prompting calls for legislative action.
Despite concerns, Temu's popularity grows, becoming the fourth most-visited retail website in America.