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5d ago

Telus Accuses Rogers of Blocking Ads and Swaying NHL Placements as CRTC Reviews Complaint

The regulator is taking public input until Oct. 9 before ruling on Telus’s bid for mandated access to advertising inventory.

The federal government has announced the results of its latest spectrum auction which gave telecommunications companies the chance to bid on a mid-band spectrum touted as being able to carry a lot of data over long distances. Telus Communications Inc. secured 1,430 licences for nearly $620 million.The Telus offices are seen in Ottawa on Friday, Aug. 4, 2023.THE CANADIAN PRESS/Justin Tang
Telus says Rogers is interfering with its long-standing sponsorship of the Calgary Flames.
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Overview

  • Telus’s June filing, posted this week by the CRTC, alleges Rogers rejected or cancelled its campaigns across Rogers-owned media and interfered with a long‑running Calgary Flames sponsorship.
  • The complaint says Rogers refused Telus’s Black Friday and Cyber Monday radio spots on short notice, leaving Rogers with exclusive promotion on its stations during a key sales window.
  • Telus claims that by January Rogers had imposed a blanket ban on ads for Telus, Koodo and Public Mobile across its platforms, a move it says weakens rivals as competition increases.
  • Telus also alleges the NHL blocked its PureFibre rink‑board ads at the Scotiabank Saddledome after influence from Rogers, and says a PureFibre spot was later pulled from Flames broadcasts; a separate Telus campaign tied to Spruce Meadows was also reportedly kept off air.
  • Rogers disputes the characterization, saying Telus produced inaccurate and misleading ads that violate content standards, while the CRTC continues its review with comments open through Oct. 9 and no decision date set.