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Telly Had Only 35,000 Free TVs in Homes by Last Fall, Investor Update Shows

Internal figures point to costly logistics setbacks alongside unusually high per‑device ad yield.

Overview

  • In a Q3 update reviewed in November 2025, Telly reported 35,000 TVs installed, up from 28,000 the prior quarter.
  • Telly had touted shipping 500,000 units in 2023 with “millions more” in 2024 after announcing 250,000 preorders in June 2023, highlighting a sizable gap with outcomes.
  • The investor note said 10 percent of sets shipped via FedEx arrived broken, and damage rates fell after moving to a new logistics partner identified on Reddit as RXO.
  • The company recently raised two debt rounds totaling $350 million to support its model of giving away TVs that include a dedicated ad screen, widgets, a voice assistant, and a camera.
  • Annualized revenue reached $22 million in Q3 2025, implying more than $50 in ad revenue per TV each month and exceeding Roku’s last reported 2024 ARPU.