TelevisaUnivision to Air First Spanish-Language Super Bowl Broadcast in the U.S.

The historic broadcast aims to connect culturally with the Spanish-speaking audience, featuring bespoke commercials and efforts to reach the Latinx community.

TelevisaUnivision will air the first Spanish-language Super Bowl broadcast in the U.S., marking a significant moment for the Spanish-speaking audience.
The broadcast aims to create a cultural connection, featuring bespoke commercials and a mix of English and Spanish ads from major brands.
Nissan, TurboTax, and Verizon are among the brands creating Spanish-language commercials specifically for the Univision broadcast.
The NFL is making efforts to reach the Latinx audience, with Hispanic household ratings for football increasing and a growing fanbase.
TelevisaUnivision's broadcast includes more than 90 hours of programming leading up to the game, aiming to appeal to a diverse Spanish-speaking audience.