Overview

• TelevisaUnivision will air the first Spanish-language Super Bowl broadcast in the U.S., marking a significant moment for the Spanish-speaking audience.
• The broadcast aims to create a cultural connection, featuring bespoke commercials and a mix of English and Spanish ads from major brands.
• Nissan, TurboTax, and Verizon are among the brands creating Spanish-language commercials specifically for the Univision broadcast.
• The NFL is making efforts to reach the Latinx audience, with Hispanic household ratings for football increasing and a growing fanbase.
• TelevisaUnivision's broadcast includes more than 90 hours of programming leading up to the game, aiming to appeal to a diverse Spanish-speaking audience.