Overview
- TelevisaUnivision confirmed it will be the official broadcaster of the 2026 FIFA World Cup, carrying all 104 matches with 32 slated for free-to-air TV.
- The sports lineup for 2026 also includes Formula 1, the Winter Olympics in Milano–Cortina, the MLB World Series, NFL coverage featuring Dallas Cowboys home games and a Mexico City game, and top Liga MX fixtures.
- A creator-led push features “Road to Beast Cup,” a global alliance with MrBeast, alongside more than 50 original multiplatform projects.
- ViX will expand with ViX Micros for short-form mobile viewing and ViX Música programming, while the company deploys AI to personalize experiences and link ad targeting to audience insights.
- The Upfront highlighted 2025 results to court advertisers, citing open-TV reach to nine in ten Mexicans, ViX as Mexico’s top AVOD service, N+ at over 81 million monthly reach, and a star turn by Shakira at the presentation.